"Each person has a destiny, hers was to create a fashion label that would merge Western and Oriental elements and help women of Anatolian background in Turkey to make a living."
(New York Times Article, Souad Mekhennet about Zemra Acarli)
The philosophy of ZZA is committed to Slow Fashion and social sustainability with high regard for the women's needs in offering fair working possibilities and the individuals' motivation. ZZA works with women who aren't integrated into the work market and don't have professional education. Nonetheless, they have the handcraft and needlework skills that ZZA aims to preserve by combining them with its modern luxurious, and handmade accessories designs. Both sides give and take from each other: The women are valued for their craft, can work from home where they can integrate the work into their daily life with the family and earn an income for sometimes the first time in their lives.
Within five years, more than 60 women are working as ZEMZEM Ladies and are the company's backbone. By granting a custom-made and fair work environment, the women are highly motivated, encouraged, and committed to producing the best quality products in return.