(New York Times Article, Headline)
The acknowledgment and combination of diverse resources such as people, skills, and techniques lie at the heart of ZZA as a brand. Diversity applies to all levels in the structure of ZZA: from the before mentioned resources to the combination and balance of diverse materials such as leather, wool, silk to the balance of diverse cultural influences from western and eastern culture.
Zemra Acarli works with all kinds of people like women, the ZEMZEM Ladies, manufacturers, photographers, video artists, stylists, etc. on the ZZA brand. Her motivation is to acknowledge their different skills and challenge their creative vision to create sustainable and modern designs. New horizons get together sometimes for the first time, and the outcome is always inspiring.